Pro basketball player Lebron James applied for a trademark of the phrase “Taco Tuesday” back in August after his social media posts of him enjoying tacos with his friends and family went viral.
Unfortunately for him, the U.S. Patent and Trademark Office refused his application on September 11, 2019. However, according to James and his team, the end result is still a victory.
According to the application, the trademark was to be used in “social media, search engine marketing” and as “inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels.”
Many scoffed at him for wanting to trademark such a commonly used phrase for his business use – which is exactly why the trademark was denied.
“The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept,” says the U.S. Patent and Trademark Office.
Even though the trademark was denied, James still wins according to his team. They claim the entire reason they filed in the first place was so James couldn’t be sued for any use of “Taco Tuesday”.
“Finding ‘Taco Tuesday’ as commonplace achieves precisely what the intended outcome was, getting the U.S. government to recognize that someone cannot be sued for its use, says James’ spokesperson.
Looks like LeBron James’ “Taco Tuesday” content isn’t going anywhere!